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Find your WHY

We generally receive loads of bullshit emails around the Christmas holidays.

This is not one of them. The inspiration for this came from a short, but powerful TED Talk I watched about a year ago, that popped into my head this morning, and suddenly made a great deal of sense. It's called 'Start with Why' and it's by Simon Sinek. The talk is positioned towards entrepreneurs and business owners, the crux being that people don't buy what you do, they buy why you do it. However, more and more, the relevance of why you do something, in almost any area of your life, should be the driving force. Especially your health and fitness. For me, there are two, equally weighted whys: 1. Build a strong body that lets me do what I want for as long as I want. I fully appreciate that my Instagram feed may communicate a different story, but the older I get (I'll be 36 in five months), the less I workout for aesthetics, the more I do it to love and look after my body. You see people in their late fifties and sixties shuffling around, and I refuse to be one of them. 2. To be the person 16 year old me would look up to. At 16, I was starting to question my sexuality and wonder what was happening, wonder if I was ok. I didn't know what was lying ahead, or how my life would progress, and I feel that looking after my body now - which is a duty, not a luxury - is one of the ways I can be the person I hoped I would be when I was younger. That went quite serious, quite quickly, didn't it! However, remembering and holding on to those two reasons really helps to keep me focused, when there is so much noise and nonsense around. So stop and pause and ask yourself; why do you exercise? What are you doing it for? I have found so much more clarity by answering those questions. Best wishes, Matt "serious face" Boyles PS. I would be a liar if I didn't admit the aesthetics of a stronger body weren't appealing, but that all adds to the confidence that working out and exercise encourages in us

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